CASE STUDY: RUN
LIFE SCIENCES CEO
FORUM 2024
concept: BENDING TIME
Accenture’s annual CEO Life Sciences Forum is an opportunity for leaders from the industry’s most influential companies to exchange perspectives on advances in the field. For the event’s 11th edition, we were tasked with crafting a concept based on industry trends, and decided to really push the envelope.
Enter the Bending Time concept. As innovation in Bio Science powers discoveries at a pace never seen before, we seemingly speed up the passage of time to humanity’s benefit.
VALUE
$2B
New business contracts
REVENUE
100%
Increase from previous year
THE RESULTS
Our efforts gave the event an exciting theme to build around, and also helped guide a major thought leadership piece we authored in collaboration with Life Sciences subject matter experts.
Bending Time was extremely well received. It was the first edition of the event to have a concept, and it allowed us to create a world around it that had been previously absent.
The theme gave all the event’s communications and materials a consistent look and feel. It helped guide everything from posters, to invitations, to name cards, to the Bending Time thought leadership magazine.
OUR SOLUTION