WIN
ACCENTURE x sanofi
concept: Blink
With nearly half a billion dollars at stake, Accenture had fallen behind the competition. In a bid for Sanofi’s regulatory affairs business, arch rival Deloitte was in the lead, and the team risked missing down selection in the RFP process altogether.
Then they turned to us for a new approach. Buried in a pile of slideware and illegible charts, we uncovered the big idea: a sweeping reinvention that would go beyond the ask and set up Sanofi for the future.
WON
$400M
Contract
SCOPE
50%
Increase from initial RFP
THE RESULTS
With a compelling theme, strategic storytelling, and a serious rethinking of the team’s content, we brought the value to the fore and turned things around for a huge win.
Blink conveyed the urgency for reinvention. Introducing the theme highlighted the strength of Accenture’s approach and tied everything together as one narrative.We also completely rethought how Accenture presented their ideas. We took charge of their RFP pitch deck and reimagined it as Blink Magazine. This meant changing the flow, ruthlessly streamlining, and ensuring everything worked in support of the big picture.
Exciting new vehicles for their messages – everything from videos to an interview format for “orals” sessions – ultimately put us over the top.
OUR SOLUTION
