CASE STUDY
SPRINT
concept: THE HIVE
Sprint was behind on innovation and struggling to attract top talent. In the course of our previous engagements with them, this sentiment had been voiced a number of times. But they didn’t need to tell us twice. We came in with a proactive pitch to create and brand a digital innovation group within Sprint that they loved.
FUNDING
$20M
New business contracts
HR
100%
Increase in recruitment from target schools
THE RESULTS
The Hive helped attract talent from top schools, and turbocharged innovation across the company. Our efforts were so successful, The Hive was featured in Forbes and other national press outlets.
The Hive was conceived as a talent incubator, a place not only for new hires but also for seasoned talent from across the organization to spend time and pursue their wildest ideas.
The brand was inspired by Sprint’s signature yellow and black colors. We sold it in by creating an entire world for The Hive, from the group’s mentality (Hive Mind) to the outfits they wear (Yellow Jackets). By leading with the brand, we made it real for Sprint’s leadership and built excitement around the group.
With the idea sold in, we readied The Hive for prime time, making key creative assets along with messaging and visual brand guidelines that enabled the team to craft their own communications.
OUR SOLUTION