Sprint: The Hive

Sprint was behind on innovation and struggling to attract top talent. We were brought in to create and brand a new digital innovation group called The Hive to help turn the situation around.

Sprint The Hive hero: a person in a yellow jacket walks past a backlit triptych of a sunset, a bee and yellow honeycomb, with the tagline 'and new ideas start buzzing'

The Results

The initiative successfully attracted talent from top schools and accelerated company-wide innovation. The Hive was featured in Forbes and other national press outlets.

Impact

Contracts

$20M

In new business

Recruitment

100%

Increase from target schools

Our Solution

The Hive functioned as a talent incubator, a place not only for new hires but also for seasoned talent from across the organization to spend time and pursue their wildest ideas.

The branding drew from Sprint’s yellow and black palette, creating a complete identity including a “Hive Mind” philosophy and “Yellow Jackets” uniforms.

The team developed visual guidelines, messaging frameworks, and creative assets to support ongoing communications.

The Hive office reception with a yellow wall, honeycomb-pattern light streaks and a wooden front desk
The Hive logo lock-up in black on a bright yellow field, with the Sprint wing mark
Hanging office banner for The Hive showing a bee on yellow honeycomb, with people walking past
Yellow and black varsity jacket with The Hive logo on the chest
Back of a yellow and black varsity jacket with a bee emblem and the words The Yellow Jackets
Laptop showing a yellow Hive web page headed Buzzing with excitement, with a honeycomb of employee portraits

What We Did

Creative Direction · Environmental Design