Glasshouses: Crystal Clear

With three premium Manhattan locations, Glasshouses had already established themselves as one of New York City’s leading network of event venues. With their sights set beyond the NY skyline, it was time for them to cash out their initial investor and bring in a group with even more capital for national expansion.

Glasshouses Crystal Clear investment proposal cover: a model in a pink ruffled gown on a runway with a seated audience, overlaid with the words Crystal Clear

The Results

With a compelling theme, strategic storytelling, and a serious rethinking of the team’s content, we brought the value of this opportunity into perfect focus for investors.

Impact

Funding

$400M

Investment secured

Growth

3+

Shovel ready locations

Our Solution

Riffing on the Glasshouses brand name, we came up with the concept Crystal Clear to communicate just how obvious the value of this investment should be. We set about creating a tight narrative, bringing together all of Glasshouses’ disparate materials to tell a compelling story.

The story hit potential investors over the head with the size of the opportunity in front of them and the excellent return they could expect. It also helped to evolve Glasshouses’ brand

as we collaborated with their team to expand upon a barebones foundation by defining a distinct tone of voice, photography style, and other key brand elements.

People viewing three large portrait screens under the white ribbed ceiling of the Oculus, headed Who Will We See At Your Event
Fanned-out set of Glasshouses proposal pages and a tablet, including The Location, The Glasshouses and Crystal Clear
Glasshouses proposal spread: a crowd under blue lighting and confetti at an event, with copy inviting investors into 'a rarefied world'
Laptop showing the Glasshouses 'A Clear Vision' page with a rising dotted line through event photos
Glasshouses 'A Clear Trend' chart: a dotted revenue line rising from $7.8M in 2022 to $18.2M in 2024 across event photos, with 25% average EBITDA growth
Glass entrance of Glasshouse World Trade Center with escalators leading into the lobby

What We Did

Strategy · Narrative & Copy · Brand Foundations · Art Direction · Pitch Design