C1 Advantage: Break Free

C1, a two-billion-dollar technology integrator, was bringing new AI-enabled managed services to market and needed a campaign to drive excitement, awareness and pipeline.

C1 Advantage Break Free campaign hero: a large screen in a dark room showing a laptop with a 'Data Breach' warning and a colourful ribbon looping toward the words Break Free

Our Solution

The campaign “Break Free” captures the primary benefits of this new service line.

These include breaking away from disjointed systems with a seasoned technology integrator, breaking up threats and disruptions with predictive AI tools, and

breaking out of the break / fix cycle with a proactive rather than reactive approach to technology maintenance.

Break Free campaign spread in blue and orange with copy about breaking out of the break/fix cycle and the C1 Advantage
Laptop on a blue background showing a C1 Advantage web page headed Break Through, with a student raising a hand and a colourful ribbon
Open brochure spread: a hospital corridor photo with a looping ribbon beside a page headed Less Break/Fix, More Breakthroughs

What We Did

Creative Direction · Art Direction