CASE STUDY
GLASSHOUSES
concept: CRYSTAL CLEAR
With three premium Manhattan locations, Glasshouse had already established themselves as one of New York City's leading providers of events venues. With their sights set beyond the NY skyline, it was time for them to cash out their initial investor, and bring in a group with even more capital for national expansion.
FUNDING
$400M
Investment secured
GROWTH
3+
Shovel ready locations
THE RESULTS
With a compelling theme, strategic storytelling, and a serious rethinking of the team’s content, we brought the value to the fore and turned things around for a huge win.
Riffing on the Glasshouses brand name, we came up with the concept Crystal Clear to communicate just how apparent the value of this investment should be. We set about creating a tight narrative, bringing together all of Glasshouses disparate materials to tell a compelling story that hit potential investors over the head with the size of the opportunity in front of them, and the excellent return they could expect. As we found that Glasshouse's brand was not entirely mature, we collaborated with their team to expand upon the brands foundations, defining a distinct tone of voice, photography style, and other key brand elements.
OUR SOLUTION